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Arnold Schwarzenegger's Political
Campaign Group turns to iLanguage for localization of JoinArnold.com
Political candidates are increasingly leveraging the power of
the Internet to enhance their campaigns and communicate to the ethnically
diverse audience in the United States. Democratic Presidential Candidate Howard
Dean has harnessed the power of the Internet, launching a successful Internet
campaign in English and Spanish, taking him from a virtual unknown to a viable
candidate for President.
Arnold Schwarzenegger, one of the leading candidates in the race
for the Governor of California, realizes the importance of being accessible to
different ethnic groups in the United States. His fan site,
www.Schwarzenegger.com, has been available in three languages since
2000. His political campaign site,
www.JoinArnold.com is an important tool in his political campaign. The
Latino population in America numbers more than 30 million, with nearly 75%
residing in the electoral vote rich states of California, Texas, New York,
Florida and Illinois.
The Challenge:
The client requested translation of all of the English content into Spanish. It
was also extremely important to Arnold Schwarzenegger's political campaign that
the content be extremely accurate, and iLanguage was the perfect choice for the
job. Based on a previous relationship localizing Schwarzenegger.com into German
and Spanish, the client knew that iLanguage could be counted on to efficiently
and precisely handle the sensitive campaign information. Turn-around time is a
critical factor, as daily updates, having to be performed in mere hours, were
crucial to ensure the readability of a dynamic site.
The Solution:
iLanguage assembled a dedicated in-house project team to handle the
localization of the documents from start to finish. As each portion of the site
was translated, a proofreader ensured accuracy, and then forwarded the final
product to the client for approval.
The Result:
iLanguage flawlessly translated the entire website, providing the satisfied
client with the localized content needed to accurately communicate Arnold
Schwarzenegger's political views and the latest information surrounding the
campaign. ILanguage continues to handle the maintenance and updates of the
localized sites Joinarnold.com and Schwarzenegger.com.
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Join Arnold